Over eleven years ago, I flipped the retained search model on its head and launched Summit Executive Resources. The vision and mission for Summit at the time, and still is today – to serve as an agent to executives to represent their interest in their next C-Suite role or independent directorship.
Sports agents serve star athletes, literary agents best-selling authors and Hollywood agents top-grossing actors. So, why can’t executives be served by an agent? They can and they now are. Not all executive agents are created equal, but now seven years later, it is proven there is a better way to match C-Level with career opportunities and independent directorships.
How It Works
When an agent takes the time to work with the executive on getting clear about their skillset, track record, success and value proposition, the executive can be effectively branded in the marketplace and a sound strategy is set for actual market execution to follow. Assessment tools of varying nature, including subjective and analytic, should be used to ensure the agent and the client is investing in the most efficient and effective plan. On the outset, this must be crystal clear and aligned so that expectations are set and agreed upon. Without this, the search will fail. There is no magic to this – it is one call after the other, leveraging the network – not carpet bombing or meaningless mail campaigns. Success comes from optimizing the executive’s value proposition toward market demand and doing the hard work to reach a successful conclusion.
The agent should understand the executives value proposition down to their core, the leading companies and the funding sources in their industry. The agent must have their own leverageable network to open doors when more traditional methods of cold calling does not bear results. The client must be in the game as well, collaborating with their agent on where leverageable aspects of their own network lie. With that the team can reach a faster, more fruitful conclusion to the search.
For executives engaged in their current role, but beginning to aspire to something else, they do not have the luxury of time, capacity or resources to personally execute their search. If their interest is in independent directorships, if handled on their own, the task will be even more arduous. The executive may also be concerned about confidentiality and need someone who knows how to work very delicately around their situation.
The agent’s process should shorten the hiring cycle and increase the chances of a successful experience for both the executive and the company. While the agent can’t interview on the behalf of the executive, the agent should prepare, practice, support and counsel the executive for the interview. The agent should have the expertise and be equipped to negotiate and close the offer on the executive’s behalf. All in all, the agent should get the executive advanced far faster and more efficiently than anyone else. It must be a boutique, high-touch, high-quality experience.
Not much, if anything, has changed since I launched our firm in 2009. It was a difficult economy then and it still is now, and now we have the pandemic. It is ever more difficult for C-Level executive to find what interests them next and a proactive way to make it a reality. Challenges continue with where to find the hidden, more meaningful opportunities. With companies doing more with less resources, it is difficult to get the attention of hiring executives and board members. There is less of an appetite for the time it takes to invest in “exploratory” conversations.
C-level executives realize that do-it-yourself or seeking the interest and engagement from retained search firms still doesn’t work. It is a brutal reality, but they work for the company, not the executive. The model has not change and is not going to change. However, executives need to be realistic about the true value they bring to the marketplace. The executive may have been a CEO or COO at one time in their career, but that does not mean that they are CEO caliber in today’s market. Being realistic is a critical ingredient to success. Without it, the search will be a fallacy.
As on day one, Summit is completely retained by executives (its clients) and unlike a search firm, Summit takes absolutely no fees from the hiring entity. Built upon an initial foundation in the technology industry, by demand Summit has expanded across the country and into a myriad of industries. We hold a highly selective portfolio of C-Level and Board Director executives. Summit partners with companies, private equity firms and search firms providing with access to executive talent for their company, portfolio companies or executive searches. We deliver value to one of the most complex pieces of the value chain – human capital at the executive and board level.